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Award-winning sauce firm ceases trading

Date Added: 30/05/2013  

An award-winning chilli sauce firm based in the north-east of England has announced it is to cease trading, just a couple of years after the company bounced back from liquidation.

TCD Foods confirmed it is to close down its operations after eight years which saw some of its condiments sold nationwide in supermarkets such as Tesco and Sainsbury's.

The firm, which was formerly known as Trees Can't Dance, is to be wound down by the owners as they do not believe they can take the firm any further.

Speaking to the Journal, founder Dan May stated it has been a "thoroughly enjoyable" time running the company, but noted it was not possible to carry on in "the current environment".

"For this reason, it is with regret that we announce that TCD Foods will be no more. As a brand we always tried to be different and never compromised on quality, which is something we are very proud of," he said.

Mr May - author of the Red Hot Chilli Cookbook - thanked the firm's fans, staff, customers and business partners for their help in running the company over the course of the last few years.

The business won a silver award at the Grocer food and drink awards a couple of years ago and exported around 40 per cent of its products, though they were also popular with local delis and farm shops.

Mr May said in-store promotions rarely make money for the business, while highlighting the fact that rival firms are more than willing to charge less for their products. He pointed out consumers are often only willing to buy the cheapest option on the shelf.

Natalie Batchelor, who runs Bishop's Stortford children's store Mummy Market, recently called for independent retailers to not have to pay the same business rates as national companies.

Speaking to the Herts and Essex Observer, she explained she does not think it is fair she pays the same rates as Pizza Express, which has a branch across the street.

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Posted by Michael Beam

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